Copywriting and content writing
Email
Abandoned cart email (Invoice2go)
Email encouraging Invoice2go users to continue their application to accept card payments
January 2023 direct customer newsletter (BILL)
Newsletter highlighting BILL product updates, customer case studies, and more
January 2023 newsletter (Invoice2go)
Newsletter highlighting Invoice2go product updates and blog content. Converted 187 expired customers back to a paid account.
July 2022 newsletter (Invoice2go)
Newsletter highlighting Invoice2go product updates and blog content. Converted 322 expired customers back to a paid account.
Social media
BILLTips: Resync an object (graphic copy and caption)
Mini tutorial on how to recover deleted records in BILL
BILLTips: Pre-set user roles (graphic copy and caption)
Mini tutorial on how to limit access to account and transaction information in BILL
First in a series of social media posts announcing the BILL rebrand. These posts achieved a month's average of impressions in four days and double the engagement rate of a typical month.
BILL rebrand: Repurpose spotlight (caption)
Another post in the BILL rebrand series described above
Mental Health Awareness Month (graphic copy and caption)
National Dog Day (graphic copy and caption)
Pride Dragstravaganza (caption)
BILL SFJAZZ case study promo (caption)
Post directing to BILL customer case study
Case studies
Glamnetic Gets an AP and Spend Management Makeover With BILL
How BILL Helps Encircle Embrace LGBTQ+ Youth and Build Donor Trust
Joe Brews a Smoother International Payments Process With BILL
Blog posts
The top 10 hacks to increase business productivity
Advice from a productivity consultant and BILL customer
The ultimate Giving Tuesday checklist: 10 to-do items
Advice from BILL customers
10 ways businesses can make the most of a summer slowdown
Advice from a small business consultant
Brand journalism
Small Business Spirit: Ife Durosinmi-Etti and Herconomy
Q&A with Invoice2go customer
Invoice2go Artists: Q&A with Jonathan Chang
Q&A for Invoice2go's campaign to amplify freelance artists
How Dasha Kennedy built The Broke Black Girl to close the gender and racial wealth gap
Profile of financial activist and entrepreneur Dasha Kennedy
5 small businesses to celebrate this Disability Pride Month and beyond
Roundup of entrepreneurs with disabilities and the stories behind their businesses
Insights and advice from therapists and a Grow by Invoice2go grant winner