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Copywriting and content writing

Customer communications​​

Abandoned cart email (Invoice2go)

Email encouraging Invoice2go users to continue their application to accept card payments

Cash flow widget in-app message (Invoice2go)

In-app message announcing the addition of a widget that lets Invoice2go users easily view a  summary of online payments received in the last 30 days​

 

Newsletters​​

January 2023 direct customer newsletter (BILL)

Newsletter highlighting BILL product updates, customer case studies, and more

January 2023 newsletter (Invoice2go)

Newsletter highlighting Invoice2go product updates and blog content. Converted 187 expired customers back to a paid account. 

July 2022 newsletter (Invoice2go)

Newsletter highlighting Invoice2go product updates and blog content. Converted 322 expired customers back to a paid account. ​​

Social media

BILLTips: Resync an object (graphic copy and caption)

Mini tutorial on how to recover deleted records in BILL

 

BILLTips: Pre-set user roles (graphic copy and caption)

Mini tutorial on how to limit access to account and transaction information in BILL

BILL rebrand (caption)

First in a series of social media posts announcing the BILL rebrand. These posts achieved a month's average of impressions in four days and double the  engagement rate of a typical month.

Blog posts and brand journalism 

The ultimate Giving Tuesday checklist: 10 to-do items (BILL) 

Advice from BILL customers

Small Business Spirit: Ife Durosinmi-Etti and Herconomy (Invoice2go)

Q&A with Invoice2go customer

Small Business Spirit: Liam Elliot and Beat N Trak (Invoice2go)

Q&A with Invoice2go customer

Therapists break down the unique mental health challenges Black entrepreneurs might face–and how to cope (Invoice2go)

Insights and advice from therapists and a Grow by Invoice2go grant winner 

How to choose the right payment methods for your business (Invoice2go)

Heavy edit with deepened reporting and messaging about Invoice2go products

 

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